50 Pictures / Story Studio
StoryWHY
Why tell a story?
Because humans love stories.
Stories are always about a person striving to reach a meaningful goal.
And we can all relate to that.
So when we follow a character we're rooting for, we walk in their shoes and feel what they feel as their story unfolds.
And those feelings can change the way we think and act.
So if your organisation needs to get people to think or act a little differently, your most powerful hack is to tell one of your 50 best stories.
And we can all relate to that.
So when we follow a character we're rooting for, we walk in their shoes and feel what they feel as their story unfolds.
And those feelings can change the way we think and act.
So if your organisation needs to get people to think or act a little differently, your most powerful hack is to tell one of your 50 best stories.
The Process Ps
At 50 Pictures we define a story as a person with a sense of purpose trying to solve a problem in a particular place.
This is the essence of our StoryFINDING-to-StoryTELLING process.
If you're not sure what kind of story you need to tell, these seven proven archetypes are a good place to start...
This is the essence of our StoryFINDING-to-StoryTELLING process.
If you're not sure what kind of story you need to tell, these seven proven archetypes are a good place to start...
"How we came to
be"
This is where you tell your backstory, showing your motivations, the Herculean efforts you made, and the unexpected challenges you had to overcome to get to where you are today.
This is where you tell your backstory, showing your motivations, the Herculean efforts you made, and the unexpected challenges you had to overcome to get to where you are today.
"What we believe
in"
These stories show that you mean what you say because you do what you believe in. They help customers and staff get what you stand for and why it matters.
These stories show that you mean what you say because you do what you believe in. They help customers and staff get what you stand for and why it matters.
"Why we do
this"
This is Behind-the-Scenes, Day-in-the-Life, Observational Documentary stuff. Candid and authentic stories that pull people in and allow them to experience your world firsthand.
This is Behind-the-Scenes, Day-in-the-Life, Observational Documentary stuff. Candid and authentic stories that pull people in and allow them to experience your world firsthand.
"Where we're
heading"
Launches, Insights, Big Ideas, Hopeful Stuff. This is where you do reinvent the wheel and claim your space as a visionary and a pioneer. You're setting the agenda instead of reacting to it.
Launches, Insights, Big Ideas, Hopeful Stuff. This is where you do reinvent the wheel and claim your space as a visionary and a pioneer. You're setting the agenda instead of reacting to it.
"How things
work"
If you want people to understand how your product or service (or even your whole organisation) works (without boring them to death) this is how you do it: with story-driven Explainers, Product Demos and Step-by-step Guides that make things click and stick.
If you want people to understand how your product or service (or even your whole organisation) works (without boring them to death) this is how you do it: with story-driven Explainers, Product Demos and Step-by-step Guides that make things click and stick.
"What lasting differences we've
made"
To get people to believe in what you do and trust you like a friend, you need to show them the results of your work with Before-and-After stories that demonstrate measurable, undeniable change.
To get people to believe in what you do and trust you like a friend, you need to show them the results of your work with Before-and-After stories that demonstrate measurable, undeniable change.
"We're not what you
think"
Changing the narrative
Surprising Case Studies. Customer Testimonials with a Twist. Problem-solving Parables. If people have doubts, this is where you flip the script with some game-changing revelations.
Changing the narrative
Surprising Case Studies. Customer Testimonials with a Twist. Problem-solving Parables. If people have doubts, this is where you flip the script with some game-changing revelations.
"Stories are up to 22 times more
memorable than facts alone."
Jennifer
Aaker, Stanford Graduate Business School