Frequently Asked
Questions
Why? What? Who? How? When?
We've tried
to cover as much as we can on this website,
but if you need to know more, here are some questions and answers that should be useful.
but if you need to know more, here are some questions and answers that should be useful.
50 Pictures FAQs
Why is storytelling more effective than
traditional marketing?
Our brains are wired for stories. Unlike ads that push messages at us, stories pull us in, making us feel, engage, and remember. Stories are proven to build emotional connections and drive actions way more effectively than facts or figures alone.
What makes a brand story compelling and memorable?
A great story:
Our brains are wired for stories. Unlike ads that push messages at us, stories pull us in, making us feel, engage, and remember. Stories are proven to build emotional connections and drive actions way more effectively than facts or figures alone.
What makes a brand story compelling and memorable?
A great story:
- is character-driven - people connect with people
- creates tension and resolution - something changes
- feels authentic and original - no one else can tell your story the way you can
Isn't storytelling about creativity
rather than a structured process?
The most creative people often stick to rigorous structures and regimes. They eat the same food at the same time every day, don't have too many options in their wardrobe, and don't overcomplicate their daily lives with too many choices. This leaves plenty of brain space for creativity.
That's what our StoryFINDING-to-StoryTELLING Process does. It creates a structure that enables creativity to thrive. It frees up creative time and energy. The less brain power and effort you spend wondering what to do, when to do it, and in what order, the more space and momentum you have to create something remarkable.
What if no great story emerges? Honestly, I don't know that there's much of a story there.
Don't be so hard on yourself! Most of our clients start with no idea of the story they could tell, and almost all underestimate the powerful stories hiding right under their noses. There are always multiple stories to tell. Yours already exist, and new ones are being created all the time. We just need to bait the hook and reel the best ones in.
Going through our StoryFINDING process together, we'll find the best stories hidden within your brand or organisation - stories that will resonate with your audience and align with your business goals. You just have to trust the process.
The most creative people often stick to rigorous structures and regimes. They eat the same food at the same time every day, don't have too many options in their wardrobe, and don't overcomplicate their daily lives with too many choices. This leaves plenty of brain space for creativity.
That's what our StoryFINDING-to-StoryTELLING Process does. It creates a structure that enables creativity to thrive. It frees up creative time and energy. The less brain power and effort you spend wondering what to do, when to do it, and in what order, the more space and momentum you have to create something remarkable.
What if no great story emerges? Honestly, I don't know that there's much of a story there.
Don't be so hard on yourself! Most of our clients start with no idea of the story they could tell, and almost all underestimate the powerful stories hiding right under their noses. There are always multiple stories to tell. Yours already exist, and new ones are being created all the time. We just need to bait the hook and reel the best ones in.
Going through our StoryFINDING process together, we'll find the best stories hidden within your brand or organisation - stories that will resonate with your audience and align with your business goals. You just have to trust the process.
What's with the name 50
Pictures?
Our name reflects what we stand for - authentic, human-centred storytelling.
Our name reflects what we stand for - authentic, human-centred storytelling.
- The 50mm Lens – The 50mm lens on a full-frame camera creates a "human eye" perspective, mirroring how we all naturally see the world. Thus, the number 50 symbolises our commitment to genuine, relatable, and emotionally resonant stories.
- 50 Frames Per Second – 50fps is a standard for slow motion in filmmaking, often used to heighten emotion. That's what great storytelling does. It slows things down, draws you in, and makes moments more powerful.
- Beyond Film – "Pictures" isn't just about images on a screen - it represents stories in all forms, whether in film, marketing, podcasts, or even the images we create in our minds.
- 50 Minutes – We confine our Discovery and Character Calls to 50 minutes because this unusual meeting length keeps conversations focused and story-driven. It also allows a 10-minute buffer in every office hour for reflection and preparation.
What makes 50 Pictures different from
other video production companies?
We're storytelling specialists first and video producers second. We don't just shoot and edit. We craft stories using a repeatable, proven process designed to attract the right audience, connect with them, and drive a reaction.
While other video production businesses rush to the shoot and edit as quickly as possible, we take the time to listen, fully understand who you are and what you're about, and clearly define your story objectives. Our motto is, "Shoot later, ask questions first."
How do I start working with 50 Pictures?
We begin with a free 50-minute Discovery Call, where we:
Do I need to be on camera?
Not if you don't want to. And, even if you do, you might not be the best person for the story. We craft stories around what works best for your brand or organisation - whether featuring you, your team, or your customers, or using more dramatic cinematic storytelling techniques featuring other contributors or characters.
How involved should my team be?
While we handle all technical aspects, your team's input is essential for:
StoryFINDING: Helping uncover key insights.
StoryTELLING: Providing creative input and feedback.
Don't worry. We make the process efficient and collaborative to fit your schedule.
Can you work with our existing brand and marketing strategy?
Yes! We integrate with your brand guidelines and marketing efforts to ensure consistency while enhancing your existing content.
We're storytelling specialists first and video producers second. We don't just shoot and edit. We craft stories using a repeatable, proven process designed to attract the right audience, connect with them, and drive a reaction.
While other video production businesses rush to the shoot and edit as quickly as possible, we take the time to listen, fully understand who you are and what you're about, and clearly define your story objectives. Our motto is, "Shoot later, ask questions first."
How do I start working with 50 Pictures?
We begin with a free 50-minute Discovery Call, where we:
- understand you and what you do
- clarify your objectives
- identify key storytelling opportunities
- explore what success looks like for you
Do I need to be on camera?
Not if you don't want to. And, even if you do, you might not be the best person for the story. We craft stories around what works best for your brand or organisation - whether featuring you, your team, or your customers, or using more dramatic cinematic storytelling techniques featuring other contributors or characters.
How involved should my team be?
While we handle all technical aspects, your team's input is essential for:
StoryFINDING: Helping uncover key insights.
StoryTELLING: Providing creative input and feedback.
Don't worry. We make the process efficient and collaborative to fit your schedule.
Can you work with our existing brand and marketing strategy?
Yes! We integrate with your brand guidelines and marketing efforts to ensure consistency while enhancing your existing content.
What kinds of businesses do you work
with?
We partner with ambitious brands and organisations - those with big ideas, clear goals, and a desire to connect with their audience through the power of storytelling. Our process works best for teams who see video as a long-term investment in building trust, engaging customers, and growing their brand or organisation.
What industries have you worked with in the past?
Our process is designed to work across industries where human connection and emotional engagement matter most. We've worked with:
We partner with ambitious brands and organisations - those with big ideas, clear goals, and a desire to connect with their audience through the power of storytelling. Our process works best for teams who see video as a long-term investment in building trust, engaging customers, and growing their brand or organisation.
What industries have you worked with in the past?
Our process is designed to work across industries where human connection and emotional engagement matter most. We've worked with:
- Professional Services - Client journey documentaries and thought-leadership content.
- Technology & Innovation - Product showcases and explainer videos.
- Charities & Non-Profits - Emotional, impact-driven stories to inspire donations and engagement.
- Government & Public Sector - Community initiatives, public awareness campaigns, and impact-driven stories that engage local audiences.
- Sports Teams & Brands - Content that drives fan engagement, showcases team culture, and promotes connections.
- Healthcare & Education - Case studies, recruitment videos, and research stories.
- Manufacturing & Craft - Behind-the-scenes processes and transformation stories.
How do you price your
work?
We use Results-Based Pricing, which means our pricing is based on the impact and value of your story. Instead of charging per shoot day or edit, we align our pricing with the results your video is designed to achieve.
Why don't you list fixed prices?
Every project is unique. A high-impact brand film with a clear conversion goal will be priced differently from an internal training video because its strategic purpose and returns differ. We tailor our approach to your needs, goals, and audience.
We use Results-Based Pricing, which means our pricing is based on the impact and value of your story. Instead of charging per shoot day or edit, we align our pricing with the results your video is designed to achieve.
Why don't you list fixed prices?
Every project is unique. A high-impact brand film with a clear conversion goal will be priced differently from an internal training video because its strategic purpose and returns differ. We tailor our approach to your needs, goals, and audience.
How long does a project
take?
We focus on telling the right story, not getting a video out quickly. Our process ensures we work efficiently, but we're not the right fit for last-minute, quick-turnaround videos from scratch.
At the start of any project, we always agree on a timeline that balances quality and deadlines. Depending on scope and complexity, most projects take between three weeks to three months. Here's how it breaks down:
StorySTRATEGY – Understanding your goals, audience, and what success looks like. This stage lays the foundations, and we can usually complete it in a few Discovery Calls and face-to-face meetings.
StoryFINDING (typically 1 to 4 weeks) – The depth of research and preparation varies with the scale of the project.
StoryTELLING (typically 2 to 6 weeks) – Again, depending on the scale of the project, the duration of this stage can expand or contract considerably as we convert the raw materials gathered in the StoryFINDING phase into the finished story-driven video/videos.
What do I get at the end of the project?
We tailor every project to your needs, but our typical deliverables include:
How do you measure the success of a video?
We track:
We focus on telling the right story, not getting a video out quickly. Our process ensures we work efficiently, but we're not the right fit for last-minute, quick-turnaround videos from scratch.
At the start of any project, we always agree on a timeline that balances quality and deadlines. Depending on scope and complexity, most projects take between three weeks to three months. Here's how it breaks down:
StorySTRATEGY – Understanding your goals, audience, and what success looks like. This stage lays the foundations, and we can usually complete it in a few Discovery Calls and face-to-face meetings.
StoryFINDING (typically 1 to 4 weeks) – The depth of research and preparation varies with the scale of the project.
StoryTELLING (typically 2 to 6 weeks) – Again, depending on the scale of the project, the duration of this stage can expand or contract considerably as we convert the raw materials gathered in the StoryFINDING phase into the finished story-driven video/videos.
What do I get at the end of the project?
We tailor every project to your needs, but our typical deliverables include:
- The Core Video/Videos – A high-quality, professionally edited video optimised for its intended platform(s).
- Platform-Optimised Edits – Shorter versions for social media, websites, and different audience touch-points.
- Supporting Assets – High-resolution stills, captions, transcripts, and additional cut-downs if required.
- Ownership & Archiving – Access to final files and raw footage storage options (upon request).
How do you measure the success of a video?
We track:
- Engagement – Views, watch time, and audience retention
- Conversions – Leads, sign-ups, or actions taken
- Brand Impact – Awareness, sentiment, and positioning
What if I still have
questions?
Let's have a chat.
Book a free 50-minute Discovery Call, and we'll walk you through our process and discover how finding and telling better stories could help you achieve your objectives.
Let's have a chat.
Book a free 50-minute Discovery Call, and we'll walk you through our process and discover how finding and telling better stories could help you achieve your objectives.
"A
year from now, you'll wish you had started today."
Karen Lamb