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Attract new customers

Strengthen relationships with existing customers

Engage employees and build company culture

Inspire action around a cause

Establish thought leadership in our industry

Make a complex thing easy to understand

Demonstrate real impact

Change perceptions

Other (please specify)

We use social media, but it’s mostly updates and promotions

We create videos, but they don’t always get the engagement we want

We have a company website, but it doesn’t really do the job

We rely on word-of-mouth and testimonials

We haven’t focused much on storytelling yet

All of the above!

Other (please specify)

Potential customers

Existing customers

Employees/team members

Stakeholders/investors

General public

Other (please specify)

We don’t know where to start

We don’t have the time or resources

We’re not sure what makes our story unique

We’re not sure how to make people care

We’ve tried, but it hasn’t worked

It seems too complicated

Were not very creative!

Other (please specify)

Imagine the perfect video about your brand or organisation. What should it make people feel?

Inspired

Trusting

Excited

Curious

Connected

Other (please specify)

Almost there!

Where should we send your personalised PDF of How to Find a Story That W.O.R.K.S.?

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