What's Your StorySCORE?

Are you telling a story - or just sending messages into the void?

1. What's your organisation actually saying?

We've got a slogan - but that's... sort of it. A few things - depends who's asking. We've got a clear message - and we actually repeat it. We're known for a distinct and memorable message that sums us up.

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2. Would each member of your team explain what your organisation does - and why it matters - in the same way?

Not even close. Ask five different people, get seven different answers. A few responses would overlap, but there would be plenty of hesitation, deviation, and improvisation. Most would say something similar. Close enough for jazz! Everyone would confidently say the same thing - and mean it.

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3. Do people feel something when they see or hear your message?

Yes! - mild confusion. Not really. Our message is mostly informative - more like a train timetable than a gripping ride. Sometimes. It connects with some of our target audience - when the planets align. They do! It gives people goosebumps, and it sticks!

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4. Do customers, clients, or staff ever repeat your message back to you?

Never. It vanishes on contact. Rarely - unless we prompt with heavy hints. Occasionally - and it feels good when it happens. Yes - our words come back to us. In a good way.

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5. Is your message consistent - or does it keep changing?

It depends who's saying it, where they're saying it, and when. It often looks, sounds, and feels similar in most places, but different teams create their own versions. The message stays mostly intact - but the tone and emphasis can shift. It's rock solid - clear and consistent, wherever and however we say it.

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6. Is your message rooted in a real-world problem that you solve?

No - we mostly talk about what we do, not the difference it makes. We name the problem - but not always the same one. We focus on the benefits rather than a clear, central problem. Our message is built around the problem we solve - and why it matters to people.

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7. Does your messaging only show up in marketing - or does it shape how you actually work?

It's mostly for ads, decks, and pitches - that's it. It helps shape campaigns, but doesn't usually go much further. It guides how we talk across the organisation - but not what we actually do. It influences decisions, priorities, even culture - not just communications.

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8. Is your messaging evolving - or stuck on repeat?

It's evolving. We're always looking for sharper, smarter ways to express and share our story. It's stayed the same for ages. Safe, but a bit stale. We tweak it depending on the audience - but there's often no clear direction. We're still not sure what the message is - let alone the story we should be telling.

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If your messaging could do one thing better, what would it be?

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Almost there!

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Thank you. We appreciate you taking the time to answer all of our questions.

We'll now review your answers and send your personalised report to you shortly via email.

In the meantime, click here for your free copy of How To Find A Story That W.O.R.K.S.

We hope you find it useful. And look out for your personalised StorySCORE Report email in your inbox soon!

Thanks again.
The 50 Pictures Team