50 Pictures
Find and tell a story that
W.O.R.K.S.
At 50
Pictures, we help ambitious brands and organisations find and tell their most
powerful stories on screens of all sizes - from corporate films and short-form
documentaries to branded entertainment and social campaigns.
Our Story Begins...
In many great stories, a mentor
helps the hero unlock their true potential. Obi-Wan Kenobi guides Luke Skywalker. Miss Honey nurtures Matilda. Morpheus trains Neo. Elastigirl boosts Violet Parr's confidence.
50 Pictures exists to be that trusted partner for you.
Your story-driven sidekick.
Our mission is to help you solve problems and reach your goals by finding and telling better stories.
We don't use lightsabers, telekinesis, red and blue pills, or force fields (unless specifically requested).
We use something that really W.O.R.K.S…
50 Pictures exists to be that trusted partner for you.
Your story-driven sidekick.
Our mission is to help you solve problems and reach your goals by finding and telling better stories.
We don't use lightsabers, telekinesis, red and blue pills, or force fields (unless specifically requested).
We use something that really W.O.R.K.S…
The Challenge
Modern-day Phono sapiens are bombarded with facts and distractions.
All of this noise is a massive problem for any brand or organisation that needs to be seen, heard, and understood.
With decades of experience in broadcast storytelling, we can solve that problem for you.
All of this noise is a massive problem for any brand or organisation that needs to be seen, heard, and understood.
With decades of experience in broadcast storytelling, we can solve that problem for you.
"Stories are up to 22 times more memorable than facts alone.”
Jennifer Aaker
Stanford Graduate Business School
Stanford Graduate Business School
Our Process
Our team has spent years telling stories for the BBC, ITV, Channel 4, Channel 5, and Netflix. Along the way, we’ve honed a StoryFINDING-to-StoryTELLING Process. A system designed to remove guesswork and luck from the equation - reliably and repeatedly delivering stories that cut through the noise and connect with your target audience.
With our process, you don't waste time debating whether or not an idea is worth pursuing. There's no need to check your horoscope, rearrange your desk to attract creative energy, or ask Chat GPT to "please write me a witty, moving, and completely original story."
Instead, there is order.
One solid step leads to another.
You gain momentum, clarity, and a sense of purpose - powered by a process that consistently delivers compelling, story-driven videos across every business need:
With our process, you don't waste time debating whether or not an idea is worth pursuing. There's no need to check your horoscope, rearrange your desk to attract creative energy, or ask Chat GPT to "please write me a witty, moving, and completely original story."
Instead, there is order.
One solid step leads to another.
You gain momentum, clarity, and a sense of purpose - powered by a process that consistently delivers compelling, story-driven videos across every business need:
"How we came to
be"
Origin stories - such as Brand Heritage and Founder Stories - build trust by showing how you began. They help audiences connect with the people and the vision that drives what you do.
Origin stories - such as Brand Heritage and Founder Stories - build trust by showing how you began. They help audiences connect with the people and the vision that drives what you do.
"What we believe
in"
These are stories that bring your beliefs and principles to life - often Passion Projects or Workplace Culture stories. They help customers, employees, and new team members understand your values and see what you stand for.
These are stories that bring your beliefs and principles to life - often Passion Projects or Workplace Culture stories. They help customers, employees, and new team members understand your values and see what you stand for.
"Why we do
this"
These are often documentary-style stories, such as Behind-the-Scenes or Day-in-the-Life formats. They create emotional connections through candid experiences and invite audiences into moments and worlds they rarely see.
These are often documentary-style stories, such as Behind-the-Scenes or Day-in-the-Life formats. They create emotional connections through candid experiences and invite audiences into moments and worlds they rarely see.
"Where we're
heading"
Vision-focused stories - such as Product Launches or Industry Analysis - reveal innovation and future direction. They position you as a pioneer in your field and help audiences see what's possible.
Vision-focused stories - such as Product Launches or Industry Analysis - reveal innovation and future direction. They position you as a pioneer in your field and help audiences see what's possible.
"How things
work"
These stories make tricky things simple - often in the form of Explainers and Product Demonstrations. They teach, guide, and clarify. Perfect for helping your audience understand your products, services, or concepts.
These stories make tricky things simple - often in the form of Explainers and Product Demonstrations. They teach, guide, and clarify. Perfect for helping your audience understand your products, services, or concepts.
"What lasting differences we've
made"
These success stories - such as Before-and-After stories and Impact Reports - prove that your work creates real, lasting change. They show a tangible difference over time and demonstrate reliability and influence.
These success stories - such as Before-and-After stories and Impact Reports - prove that your work creates real, lasting change. They show a tangible difference over time and demonstrate reliability and influence.
"We're not what you
think"
These problem-solving stories demonstrate how you've evolved or helped others overcome challenges. They build confidence and trust by showing real-life examples of your solutions in action, often in the form of Case Studies and Customer Testimonials.
These problem-solving stories demonstrate how you've evolved or helped others overcome challenges. They build confidence and trust by showing real-life examples of your solutions in action, often in the form of Case Studies and Customer Testimonials.
Finding and Telling a Story that W.O.R.K.S.
Our StoryFINDING phase - the input phase - is where we gather information and inspiration to
generate multiple ideas. We then test those ideas against your objectives to find the most
powerful and engaging story.
We do this by generating five Focus Words in response to five key questions for each idea:
We do this by generating five Focus Words in response to five key questions for each idea:
-
WonderWhat's most inspiring about this story?W
-
OriginalityWhat makes this story unique?O
-
ReachWho will be drawn to this story?R
-
KindleWhat feeling will this story evoke?K
-
ShiftWhat reaction will this story prompt?S
-
These five Focus Words help us select the most promising story idea. They then become our compass, guiding every creative decision in the output phase - StoryTELLING.
To Be Continued...
If you need a creative co-pilot to help you seek, shape, and share your stories - and ensure
that every story W.O.R.K.S. - we're here.
-
Read our StoryFINDING GuideFind out more about our process, with our handy guide on How To Find a Story That W.O.R.K.S.
-
Then book a Discovery CallAnd we'll gather around a flickering screen for a 50-minute chat and get your story started.
"Trust the process. Your time is
coming. Just do the work, and the results will handle themselves."
Tony
Gaskins
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